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Market Opportunity

It is estimated that the US market for sleep drugs will be $5 billion by 2010 (T.Rowe Price Health Sciences Fund).
Only 26% of adult Americans get the recommended eight hours of sleep per day, down from 38% in ’01. (National Sleep Foundation).
75% of adults report having had at least one symptom of a sleep problem a few nights a week or more within the past year (National Sleep Foundation).
Americans sleep an average of 90 minutes less each night than they did a century ago.
50% of respondents report feeling tired, fatigued, or not up to par during wake time at least one day a week (National Sleep Foundation).
In 1999 the estimated cumulative national sleep debt was 105 billion hours.
22% of respondents report it takes more than 30 minutes for them to fall asleep on most nights (National Sleep Foundation).
A World Health Organization study conducted in 15 countries found a prevalence of approximately 27% of for the complaint “difficulty sleeping”.
Surveys indicate that nearly half of all office workers sleep poorly at least a few times a week and more than 65% say they have trouble concentrating after a sleepless night (National Sleep Foundation).
It is estimated that the number of Americans suffering from sleep disorders will double in the next 20 years.
67% of seniors report frequent sleep problems; however only a small fraction, one in eight, says those problems have been diagnosed (National Sleep Foundation).
Of the 18-45 year olds using a substance to aid sleep about 10% used an over-the-counter agent and about 7% used a prescription medication (National Sleep Foundation).
60% of grade school and high school age children report that they are tired during the daytime and 15% admit to falling asleep in class.

Impact on Society

100,000 police-reported crashes are caused by drowsy drivers each year. These crashes result in more than 1,500 fatalities and 71,000 injuries and result in an estimated $12.5 billion in diminished productivity and property loss (National Highway Traffic Safety Administration).
Sleep deprivation costs the U.S. 25,000 deaths and $56 billion a year in lost productivity, health-care bills, and expenses related to traffic accidents; rivaling the impact of depression or stroke.
Chronic sleep disorders depress the immune system and can lead to serious health issues such as increased risk of high blood pressure, coronary-artery disease, heart failure, stroke, diabetes and cancer.
Men whose sleep was restricted to four hours per night for 4 nights after receiving a flu shot produced half as many flu-fighting antibodies as did vaccinated men who slept normally.
Men whose sleep was restricted to four hours per night for 6 straight nights lost 30% of their ability to secrete and respond to insulin, suggesting a link to diabetes.
Women who slept 5 hours or less per night over a 10 year period increased their risk of developing coronary heart disease by 30%.
In a clinical study, individuals who were awake for up to 19 hours scored worse on performance tests and alertness scales than those with a blood alcohol level of .08 percent.
Both REM & NREM sleep are linked to memory consolidation, especially during the last 2 hours of sleep.
Sleep deprivation and sleep disorders are estimated to cost Americans over $100 billion annually in lost productivity, medical expenses, sick leave, and property and environmental damage (National Sleep Foundation).

Impact on Health

Research has shown that a good nights rest can make you smarter and appreciably healthier; proving sleep is an essential ingredient for a long and healthy life.
Individuals with a sleeping partner who has sleep problem(s) are more likely than individuals whose partner does not have a sleep problem(s) to:

Experience symptoms of insomnia themselves (55% vs. 47%)
Be at risk for Restless Leg Syndrome (10% vs. 5%)
Be at risk for Sleep Apnea (27% vs. 19%)
Take 30 minutes or more to fall asleep (21% vs. 12%)

Healthy men who slept just four hours a night for six nights suffered a 30% shortfall in their ability to secrete and respond to insulin – the hormone that regulates blood sugar. This can be an early warning sign of diabetes. (University of Chicago).
59% of respondents in a recent survey indicate that they snore (National Sleep Foundation).
More than 20 million Americans work nights or evening shifts. Studies show these individuals are much more likely to have sleep problems.
Those suffering from insomnia are 34 times more likely to develop a major psychiatric disorder within a year, particularly depression.
56% of adult American’s experience symptoms of insomnia one or more times per week (National Sleep Foundation).
28% of participants in a recent sleep study report that they have missed work, events/activities, or made errors at work within the past three months because of being too sleepy or having a sleep problem. 48% report having been late or tardy to work because of sleep issues.
60% of American adults who drive or have a license report that, within the past year, they have driven a car or motor vehicle when feeling drowsy, (up from 51% in ’00, 53% in ’01, and 51% in ’02), (National Sleep Foundation).